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7 Things You Must Know About Your Prospects !
Listen to a short movie and then read full details below.....
You must sell to your prospects emotions and in order to do this, you need to know certain key things about your prospect to enable you to successfully sell to them. Here are the 7 key things you need to know.
Ignore these and you could be paying an expensive price .......
- Worries?
Their worries, what is always on their mind, what is worrying or concerning them, what is taking their time and attention?
What problem can you solve for them, allowing them to then think about other more enjoyable things, family, friends, holidays, hobbies and much more.
Now you know what’s on their mind, you need to know a little about them to correctly and accurately send you targeted message to them and only them! - Age?
Their age may seem unusual, but think about it, everything we say or write is targeted to our recipient, after all we may have the same conversation with our grandmother and our children, but we definitely do not use the same language. The words we use are all different, the styles, the type of expressions, even perhaps slang or text speak. - Gender?
Their gender is important, even though we live in a more equal society, we still tend to segment by gender and market accordingly to the specific needs and wants of the different sectors. - Education?
Their level of education, this is similar in some respects to the age related question, once again we need to speak in language the recipient will readily understand.
It is not a case of treating everyone like idiots or conversely like brain boxes, but being appropriate in what we say and how we say it, to ensure the right message is received and understood by the right audience – your target customer. - Relationships?
Their relationship/marital status, it’s not a case of are they married, but more the difference between the message to a single 40 something, with lots of disposable income and few responsibilities or a married person in their 40’s with two kids, a mortgage and a lot of responsibilities. - Income?
Their income, this is not a rich or poor scenario, as both may have a need for your product or service, but there may be different levels of service you can offer or an entry level product with accessories as extras rather than everything you need purchased at the same time. - Location?
Their location, where do they live, in a flat or house, in the town or country.
This is not the same as income related i.e. big house in the country, again this is about what they will need and want, a lawnmower is no good if you are living in a flat.
You also need to be aware of both cultural and regional differences, whether you plan to sell across the world or just across the UK ( or your own country) you will still have differences you need to be aware of, possibly even offering different language options. Values can change widely from north to south and east to west, so be aware of this and target your message accordingly.
Finally, these 7 key areas to consider when writing your target message to your prospects will ensure you come away with a much more specific message targeted to and written for YOUR audience at that time.
Also, an added benefit, having done it once, for one prospect type, you will find it easy and quick to target the same offer with a new focused message to a different audience when applicable.
So now it is time to develop your prospect profile for your specific target market and start using this profile for all your marketing messages across the web, email, sales letter whatever you use to talk to your prospects.
Are you interested and like what you see and read then call Vanessa on 07932 744204, or email me to get started now.
