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Talk to just one person at a time!
Now you know the 7 key things about your prospect, you can now design your prospect profile. Now when you talk to your prospects they will feel like you are talking to them personally, as an individual because you are now targeting your prospects emotions, needs, wants, problems, pain, pleasures, situation, budget constraints and much more.
Who is your prospect in your target market?
Having taken into account the 7 key areas, listed here as a quick reminder:
- Worries
- Age
- Gender
- Education
- Relationship/marital Status
- Income
- Location
Now it is time to construct a specific profile for your target market and make it really personal, this will then create a picture in your mind, you will now be talking to one specific person and we all know its much easier to talk to just one person, than stand up in front of an audience of thousands. Your reader will also feel like you are really just talking to them, and them alone, you know their circumstances, you can empathise with them, you are on their wave length, speaking their language, understanding their needs and wants.
Now imagine how well you message will be received, you are appealing to their emotions, they want what you have to offer.
So bearing all this in mind get started with generating your person, give them: a name, age, gender, marital status, occupation, home, location, children, pets, hobbies in fact anything that help you build a picture you can recognise and relate to.
Some examples of prospect profiles:
Single person prospect profile
John is a 22 year old single, care free, no responsibilities, university student, who lives in a shared flat with two other guys. He lives a short distance from university and uses his bike to get to and from lectures. He is into Facebook, twitter and the internet and only opens his post if it’s vital and important, conducts his life online and on the phone. Is into sports and fitness, goes to the gym, plays football and cycles. Plans to go around the world when he qualifies in 4 years time before starting work as an accountant.
Family prospect profile
Sally is a 35 year old married working mum with two children, a 5 year old boy David and an 8 year old girl Jane. She and her husband Paul have their own business in landscape gardening, Paul does all the gardening and Sally runs the office, so she can be around for the kids. They live in a small house in town, run two cars and go abroad once a year in the school summer holidays. They have a cat, a dog and two rabbits. All the family use computers and the internet regularly for work, pleasure and school work, Sally books the summer holiday online every year.
Expand your prospect profile
You can expand your prospect profiles with as much detail as you feel is suitable to enable you to picture this person in your mind’s eye; I hope you find the two examples useful and a good starting point to get your thoughts flowing.
Why you need different profiles
You can quickly see from the two examples above how different your messages would need to be to make them interesting and attractive to either John or Sally and her family. You can also see how sending a message that suits John would be a complete waste of time and energy if it was sent to Sally, more importantly Sally may be turned off from one of your products or services in the future because she has already received something from you that is of no interest to her. However had you sent out the correct profile message you could have kept her interest for something else you had to offer her in the future.
"Correctly profiling your prospects and customers means more orders now and in the future"
Are you interested and like what you see and read then call Vanessa on 07932 744204, or email me to get started now.
