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Are you making the most of your SEO opportunities?
How do customers find you?
By guess work, by map, by sat nav?Ok how about search engines?
Does your website contain not only your full postal address, but also several very detailed sets of driving instructions, as well as walking instructions from the train station or bus stop?
If the answer is NO, then you are missing out on the local SEO benefits.
It will take a little time to compile this, but it is well worth it.
Go out and drive all the main routes from the motorways or main A roads in your area through to your premises. I am not recommending you drive and write at the same time, so please take someone with you. Also walk the routes from the train station and the bus stop.
Make good, detailed notes including landmarks on the routes and specify:
- travelling from 'A'
- travelling from 'B'
- travelling from 'C'
- travelling from 'D'
Make these separate, easily printable pages and remember to add the full address and telephone number to every page of directions; it's amazing how many people forget to do this!
Not only will this help your prospects and customers but will also help with local SEO, this tactic means you will come up in searches where long tail keywords including street names or landmarks are used for searching, so a double benefit for a little time out on the road on a sunny Sunday afternoon.
A good example might be:
"XYZ Company is conveniently located on the High Street, next to the XXX public library and opposite the ZZZ shopping centre; our full postal address is XYZ Company, 123 Street, Any Town, Any Where, XX1 2YY. Our telephone number is 020 1234 5678. Directions from all major motorways, A roads, bus stop and train station are also provided for your convenience in easily printable pages".
This will then enable you to be found when searches are made on the local area, for a street name, a train station, the library, the shopping centre, the motorways and A roads, as you can see this gives you many more opportunities to be found.
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